Building Your Personal Brand as a Business Owner: Overcoming the Challenges for Former Employees
Transitioning from employment to entrepreneurship is exciting—and one of the biggest mindset shifts is learning to build your personal brand. In many traditional roles, you keep a low public profile, focus on team or client outcomes, and separate personal from professional. When you start your own business, your brand becomes central to your success. It’s about how the world sees you, what you stand for, and the value you bring.
